Client: Conformis Knee Implant
When you choose a personalized implant from Conformis, you choose a future of feeling and moving better. The overall challenge was to drive qualified leads via a phone number and web response to Conformis.com, and to drive patient inquiries.
Results of the spot were positive in the first few months of airing. A quote from the company read “We launched this campaign back in February, where we targeted surgery-ready patients to explore the benefits of a truly personalized Conformis knee. The first two markets yielded 2.2 million households in TV and social media reach and 10.6 million impressions, as most households saw the TV commercial around 7x. Our commercials cut through the clutter and moved the needle. In fact, Conformis’ website traffic increased by 89% compared to the periods without the television ads.
